7 Essential SEO Audits We Perform for Every New Client

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  • Post last modified:October 27, 2024
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At our digital marketing agency, we conduct a comprehensive set of audits to ensure your website is optimized for maximum visibility, engagement, and conversions. Here’s a breakdown of the 7 critical SEO audits we perform:

1. Fundamental SEO Audit

A thorough review of your site’s overall SEO health to identify key improvement areas.

  • On-page and Off-page Checklist: Evaluates the effectiveness of your on-site content and external linking strategies.
  • Google Indexing Status: Checks if your pages are properly indexed and searchable on Google.
  • Organic Keyword Analysis: Assesses keyword rankings and opportunities to optimize for organic traffic.
  • Content Optimization: Ensures your content aligns with SEO best practices and user intent.
  • Redirection Issues: Identifies any faulty redirects that could impact user experience or SEO.
  • E-E-A-T Review: Analyzes the site’s Expertise, Authoritativeness, and Trustworthiness, essential for SEO success.

2. Local SEO Audit

Tailored for businesses with a local presence to ensure they stand out in regional searches.

  • Google Business Profile (GBP): Reviews your GBP setup for completeness and optimization.
  • Local Website Presence: Evaluates how well your business is ranking in local searches.
  • Citation Optimization: Ensures consistent and accurate business listings across local directories.

3. Off-page SEO Audit

An in-depth analysis of your external SEO strategies to ensure your site is gaining authority.

  • Detection of Potential Problems: Identifies toxic backlinks or spammy practices harming your SEO.
  • Anchor Text Evaluation: Reviews anchor text distribution to maintain a natural linking pattern.
  • Backlink Profile Analysis: Analyzes the quality and relevance of your site’s backlinks.

4. Technical SEO Audit

A deep dive into the technical foundation of your website to improve search engine crawling and indexing.

  • Sitemaps Review: Ensures your XML sitemaps are correctly structured for search engines.
  • Robots.txt: Checks if your robots.txt file is correctly guiding search engine crawlers.
  • 404 Detection: Identifies and fixes any broken pages to avoid user frustration.
  • Structured Data Review: Evaluates if structured data (schema) is implemented to enhance SERP features.
  • Crawlability Analysis: Ensures search engines can efficiently crawl all pages of your website.
  • Loading Time Optimization: Focuses on reducing page load times for a faster user experience.
  • Page Interactivity Assessment: Reviews elements that affect user interaction, such as Core Web Vitals.

5. On-page SEO Audit

An analysis of key on-page elements to ensure your content is optimized for search engines.

  • Meta Tags: Reviews the accuracy and SEO-friendliness of title tags, meta descriptions, and keywords.
  • Heading Analysis: Ensures headings (H1, H2, etc.) are correctly used to structure content.
  • Image Optimization: Checks if images are properly compressed and tagged for SEO.
  • Internal Linking Structure: Evaluates how well your internal links support navigation and SEO.

6. Competitor Analysis

Gain insights into your competitors’ strategies and identify opportunities for improvement.

  • Competitor Backlink Profile: Reviews your competitors’ backlinks to find gaps or new linking opportunities.
  • Keyword Gap Analysis: Identifies missed keyword opportunities that your competitors are ranking for.
  • Competitor Strengths & Weaknesses: Pinpoints areas where your competitors excel and where they fall short.

7. Full Marketing Audit

A comprehensive review of your entire marketing ecosystem for holistic improvements.

  • Traffic & Conversions Review: Identifies traffic sources and conversion opportunities to boost ROI.
  • On-page & Off-page Audit: Combines a full review of both on-site and external SEO factors.
  • Competitor Analysis: A detailed look at your competitors’ SEO strategies and tactics.
  • Technical SEO Review: An assessment of your site’s technical SEO, including crawlability and speed.
  • Keyword Analysis: Reviews keyword targeting for both organic and paid search.
  • PPC Audit: Evaluates your paid search campaigns and provides recommendations for better performance.

By performing these comprehensive audits, we ensure that your website is fully optimized for both search engines and users, setting the stage for long-term success.

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