What is Performance Marketing And How Does It Work?

Performance marketing can lead to an exponential growth in the number of visitors coming to a website.

It is a form of marketing where advertisers pay only when someone completes a desired action.

Performance marketing can be targeted towards in-app users and mobile website visitors, as well as prospective customers on social media platforms such as Facebook and Twitter.

Performance marketers are always trying to find new ways to optimize the conversion rates on their websites or apps, which they accomplish by employing data-driven tactics. They will typically track the performance of their efforts using different metrics, such as average cost per conversion or conversion rate.

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