What is Integrated Digital Marketing?


If you’re like me, you’ve probably heard of “digital marketing,” but don’t know what it means. I’m here to explain—and help you understand why an integrated digital marketing strategy is important for your business.

The problem with silos

If you’re a marketer, one of the most important things to understand about your customers is that they are human beings. They have feelings and emotions just like you do, so it makes sense that they would respond differently depending on what’s going on in their lives.

For example: If someone has lost their job or had a child born prematurely, they might be more focused on getting back into shape than checking email every day. Or if they just moved into an apartment with no internet access at all (like some people still do), then there won’t be any reason for them to check social media regularly after all!

So how do we take this knowledge and use it when planning marketing campaigns? One way is by segmenting our market based on its needs—or what psychologists call “cognitive styles.”

What is Integrated Digital Marketing?

Integrated digital marketing is a holistic approach to marketing that combines traditional marketing with digital. It’s all about creating a cohesive, consistent brand experience across all channels.

Integrated digital marketing helps you reach your target audience more effectively and efficiently than ever before.

Why is Integrated Digital Marketing important?

Integrated digital marketing is important because it helps you get more customers and increase customer loyalty.

  • Integrated digital marketing can help with revenue: The average CMO spends $3,000 on paid advertisements to reach 1,000 potential customers. However, if you use an integrated approach to your digital advertising campaigns, you can reach a larger audience at a lower cost—and still make money! It’s like getting better quality for less money than before.

  • Integrated digital marketing increases brand awareness: Your company has an opportunity to make a name for itself by creating content that people want to read or watch online. You do this by creating content around topics relevant to their interests so they’ll know about what it has going on at your business in real-time (like when there are special sales).


How to incorporate integrated digital marketing into your business?

If you want to integrate digital marketing into your business, it’s important to first define what you’re trying to accomplish. The most common goals are:

  • Target audience—Who is my target audience? What do they want? How can I reach them with the right content and message at the right time during their buying cycle (or not)?

  • Business goals—What does success look like for my business, and how can I achieve it through integrated digital marketing strategies?

  • Marketing objectives—What specific outcomes are expected from this project or campaign, and what steps should be taken along the way so that these results will be achieved (for example: “increase awareness” vs “increase sales”)?

An integrated digital marketing strategy will help you be more successful in the long run.

An integrated digital marketing strategy will help you be more successful in the long run. Your business can benefit from an integrated approach to digital marketing because it’s more effective than traditional strategies, which is why so many companies are adopting this new way of doing things.

An integrated digital marketing plan includes all of your online activities and content, including:

  • Website design & development

  • Social media platforms (Facebook, Twitter) * Email campaigns (email lists) * Search engine optimization (SEO)


So what does all this mean for you? Well, it means that you can use digital marketing to help your business grow. You don’t have to be a tech expert or an online marketer to do so—you just need a plan and some creativity!

In this article, we covered the basics of integrated digital marketing, including how it can help your business succeed (and how not to get stuck in a rut). We also touched on some of its many benefits: increased customer engagement, increased brand awareness and more sales revenue per customer. As always, if there’s anything else we should’ve covered here please let us know in the comments below!

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