Gone are the days of mass email blasts that deliver little value. Modern email marketing is about sending the right message, to the right person, at the right time — all while making it feel personal.
To do this effectively, you need the right combination of tools. Below is a curated list of email marketing and automation platforms that will help you segment smarter, personalise at scale, and optimise for deliverability.
🛠️ Email Deliverability & List Hygiene
Blacklist Checker
Quickly check if your IP address or domain has landed on any blacklists — a critical first step if you’re experiencing low open rates. This tool also provides diagnostics to help you resolve deliverability issues.
➡️ Best For: Diagnosing email delivery problems
💸 Pricing: Free
Emailable
Keep your email lists clean and your ROI high with Emailable. This tool helps you validate email addresses, reduce bounce rates, and boost inbox placement for better campaign performance.
➡️ Best For: Email list cleaning and hygiene
💸 Pricing: Pay-as-you-go and subscription options
Mail Tester
Worried your newsletter might be flagged as spam? Mail Tester gives your email a spam score and offers practical tips for improving content, authentication, and formatting.
➡️ Best For: Spam testing and quality assurance
💸 Pricing: Free
✉️ Email Marketing Platforms
Mailchimp
A trusted and affordable Email Service Provider (ESP), especially for beginners and small businesses. Mailchimp offers automation, templates, analytics, and a free plan for smaller lists — all within a user-friendly interface.
➡️ Best For: Beginners, small businesses
💸 Pricing: Free and paid plans available
Klaviyo
Designed specifically for ecommerce businesses, Klaviyo offers powerful segmentation, email and SMS automation, and deep Shopify and WooCommerce integrations.
➡️ Best For: Ecommerce brands needing email + SMS automation
💸 Pricing: Tiered pricing based on contact volume
📹 Video & Visual Email Tools
Bonjoro
Connect with your audience on a more personal level by sending video emails. Bonjoro makes it easy to record quick, custom messages and integrates well with popular CRM platforms.
➡️ Best For: Personalized customer onboarding, thank-you messages
💸 Pricing: Free trial available
Unlayer
A drag-and-drop email builder that lets you create stunning HTML emails in minutes — no coding required. Perfect for marketers who want design flexibility and fast implementation.
➡️ Best For: Designing responsive, beautiful emails
💸 Pricing: Free tier with premium options
🔁 Automation & Conversion Tools
ConvertFlow
Create landing pages, pop-ups, sticky bars, and more — all designed to convert visitors into leads. It also supports A/B testing and seamless integrations with major ESPs and CRMs.
➡️ Best For: Lead gen and on-site conversion
💸 Pricing: Free and premium tiers
SendView.io
Gain a strategic edge by analysing your competitors’ email campaigns. SendView tracks email frequency, structure, and content trends — all in a dedicated inbox for research purposes.
➡️ Best For: Competitive email intelligence
💸 Pricing: Paid tool with free demo
Litmus
Ensure your emails look perfect in every inbox. Litmus lets you preview emails across dozens of email clients and screen sizes, plus test for deliverability and spam issues.
➡️ Best For: Email design QA and spam testing
💸 Pricing: Free preview available, then paid plans
🧾 Forms, Surveys & Data Capture
Jotform
Much more than a form builder, Jotform lets you create ecommerce-ready forms, applications, and even full mini-web apps — all without needing to code.
➡️ Best For: Custom forms, applications, and data collection
💸 Pricing: Free with premium options
Typeform
Interactive forms that feel more like a conversation. Great for surveys, quizzes, lead capture, and more. The logic jump feature allows you to deliver personalised results based on user input.
➡️ Best For: Interactive surveys and quizzes
💸 Pricing: Free with pro features
✨ Final Thoughts
Personalised and automated emails can significantly boost customer engagement and conversion — but only if you’re using the right tools. Whether you’re cleaning your list, designing emails, or optimising for conversions, these tools give you everything you need to elevate your email marketing game.
