Here are 34 predictions for social media marketing in 2024:
1. Meta will continue to invest heavily in avatars and VR. Meta sees avatars and VR as the next stage of digital engagement, and it’s putting its money where its mouth is. In 2024, expect to see even more avatar engagement options on Facebook and Instagram, as well as more integration with Meta’s VR worlds.
2. TikTok will become more AI-powered. TikTok is already experimenting with AI tools like text-to-video translation and AI profile images. In 2024, expect to see TikTok make a bigger push on AI, with features like AI-generated video clips and expanded AI chatbot functionality.
3. Collaborative AI images will become popular. AI image generation tools are becoming increasingly sophisticated, and social media platforms are starting to take notice. In 2024, expect to see more social media platforms offer collaborative AI image features, where friends can contribute to creating new kinds of digital collages.
4. In-stream visual editing tools will become more powerful. Social media platforms are already offering basic in-stream visual editing tools, like filters and stickers. In 2024, expect to see these tools become more powerful, enabling users to update specific sections of their photos and videos with generated elements.
5. More social media platforms will offer avatars. Facebook and Instagram are already leading the way on avatars, but expect to see more social media platforms offer avatar features in 2024. This will give users more ways to express themselves and create a unique online identity.
6. Social media platforms will focus on more immersive experiences. In addition to avatars and VR, social media platforms are also exploring other ways to create more immersive experiences for users. For example, expect to see more social media platforms offering live shopping and augmented reality experiences in 2024.
7. Social media platforms will become more shoppable. Social commerce is already on the rise, and expect to see this trend continue in 2024. Social media platforms will make it easier for businesses to sell their products and services directly on their platforms, and they will also offer more features to help consumers discover and purchase products.
8. Social media platforms will become more personalized. Social media platforms are already using algorithms to personalize the content that users see. In 2024, expect to see social media platforms become even more personalized, with features like AI-powered recommendations and customized content feeds.
9. Social media platforms will focus on more inclusive and diverse content. Social media platforms are increasingly aware of the importance of creating a more inclusive and diverse environment for users. In 2024, expect to see social media platforms take more concrete steps to promote equity and diversity, such as by featuring more content from marginalized groups and creators.
10. Social media platforms will become more transparent and accountable. Social media platforms have been under increasing scrutiny in recent years, and expect to see them become more transparent and accountable in 2024. This may include things like providing more information about how their algorithms work and giving users more control over their data.
In addition to these general predictions, here are some more specific predictions for social media marketing in 2024:
- Short-form video will continue to dominate social media. TikTok and Instagram Reels have already proven to be incredibly popular, and expect to see short-form video continue to grow in popularity in 2024.
- Social media influencers will become even more important. Businesses will continue to rely on social media influencers to reach their target audiences and promote their products and services.
- Social media advertising will become more targeted and effective. Social media platforms are constantly improving their targeting capabilities, and expect to see social media advertising become even more targeted and effective in 2024.
- Social media marketing will become more data-driven. Businesses will rely more on data to inform their social media marketing strategies. This will help them to create more targeted and effective campaigns.
- Social media marketing will become more integrated with other marketing channels. Businesses will increasingly integrate their social media marketing efforts with other marketing channels, such as content marketing, email marketing, and search engine optimization (SEO).
These are just a few predictions for social media marketing in 2024. The social media landscape is constantly evolving, so it’s important to stay up-to-date on the latest trends and technologies. By following these predictions, you can be well-positioned to succeed in social media marketing in 2024 and beyond.