On July 23, 2024, there was significant volatility in Google’s search ranking algorithm. This recent fluctuation follows a series of unconfirmed updates earlier in July and June. SEO tracking tools like Semrush, SERPmetrics, Mozcast, and others reported heightened activity, indicating considerable changes in search rankings.
Many website owners and SEO professionals have noticed erratic traffic patterns, with some experiencing substantial drops in homepage traffic and significant shifts in ranking positions for competitive keywords. This volatility has led to increased discussion within the SEO community about potential penalties or throttling by Google and the impact of new algorithm adjustments.
The exact nature of these changes remains unconfirmed by Google, but the pattern of ongoing volatility suggests that significant algorithmic updates are occurring (Search Engine Roundtable).
