4 Digital Marketing Tips and Tricks
As a form of marketing that utilizes many digital channels, SEO, Social Media Marketing and Content Marketing are areas of digital marketing that you’ll want to be sure to keep an eye on in the coming years. These three methods of digital marketing will continue to grow in popularity and be used more and more as time goes on, so make sure you know how they work, how they can benefit your business and how you can best utilize them in your own business. Here are 4 tips and tricks to help you get started with each of these digital marketing methods!
1. Digital Marketing Tips
1 – Use Videos in Your Digital Marketing Strategy. Video marketing is more than just a trend: it’s here to stay. With 1.8 billion users, YouTube is by far one of the most popular video sharing platforms around, but you can also use it to run your business! So how does one use videos for digital marketing? Here are four tips for you to consider
The Ultimate Guide to SEO in 2017 – Search Engine Optimization (SEO) has many names. Some people call it search engine marketing or organic search engine optimization while others prefer just plain old SEO. Whatever you choose to call it, these are some of today’s most valuable tips for getting your website higher in organic search results.
3. Digital Advertising
Digital advertising refers to online advertisements, i.e., pay-per-click (PPC) ads. On Facebook and Google, digital advertising is done by setting up an account with each company and paying a set fee every time someone clicks on your ad. As more users move toward mobile devices, there’s been a shift in marketing dollars from television to digital.
4. Landing Pages
A landing page is a standalone web page built specifically for traffic from search engines. The purpose of a landing page is to get your visitor to perform a specific action. If you own an ecommerce website, you could build unique landing pages that sell individual products. Or, if you have more than one service or product, each with its own target audience, building dedicated landing pages helps funnel all of your customers into personalized sales funnels. In fact, having separate online marketing campaigns and dedicated landing pages allows you to optimize each channel separately. For example: if someone comes to your Amazon store through a Google ad but doesn’t make a purchase, then follow up with them by sending them an email about special offers or discounts on future purchases; because they’ve already bought something from you in the past (even if it was only one time), they’re more likely than other people who haven’t bought anything yet to buy again in the future—so it pays off downline marketing later!